Selected work / Systems

DemandGenOS, an AI operating system for demand gen

A personal operating system of AI agents and skills that runs reporting, competitive intel, ABM briefs, and the content pipeline end to end.

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RESEARCH → INSIGHT → ACTION

Campaign briefREADY

Pipeline readoutREADY

Content systemIN MOTION

I treat AI as a co-builder, not a writer. DemandGenOS is the operating system I built on top of Claude: a set of agents and skills that handle paid-ads reporting, budget pacing, competitive PPC intelligence, pipeline review, ABM intelligence briefs, signal scraping, and the POV-to-content pipeline.

The thesis is AI as a multiplier, not a replacement. Whole workflows that used to take days of coordination now run in a single focused session, without giving up the taste and judgment that make the output any good.

It's less a tool and more a way of working: describe the outcome, let the system do the mechanical lift, and spend the saved time on the decisions that actually need a human.

What are you trying to make repeatable?

KELLY ARNDT
FRACTIONAL DEMAND GEN
OKLAHOMA · WORKING EVERYWHERE