Field notes / The content desk
Ideas from
inside the work.
Practical thinking on demand, ABM, and the systems behind good marketing.
Paid mediaJuly 27, 2026
The Surround Sound Play That Drove 41% More Pipeline
One ICP audience running across connected TV, YouTube, and LinkedIn at the same time. Six weeks, about $15K in media, and what it actually cost to make the creative.
Demand genJuly 24, 2026
How to Run the First 90 Days in Demand Gen
The 30-60-90 you write before day one will not survive contact with the job. Here is the version I would write knowing what I know now.