Selected work / ABM
Signal-based ABM
A fit / relevance / engagement scoring model that tiers accounts, triggers on golden combos, and compresses time-to-meeting.
FITRELEVANCEENGAGEMENT
TIER 1
GOLDEN COMBO → ACTI built Vector's signal-based ABM motion on a composite model: firmographic fit, relevance signals, and engagement signals. When they converge, an account jumps to Tier 1 and gets worked inside a 48-hour window.
Golden combos, like a new VP of Demand Gen plus an engagement signal, or a competitor churn plus a website visit, auto-trigger the top tier.
The point is to compress the cycle. We measure about 136 days on average from a first ad impression to a demo booked, and signal-based outbound is how we shorten that instead of waiting for accounts to wander in on their own.